I'm Constanza R. Humber, a PPC and performance marketing specialist running full-funnel paid search and paid social — engineered around data, tested relentlessly and held to one standard: measurable return.
Start a Project → See ServicesWhat I do
From first impression to final conversion, every channel is wired to data so budget always flows to what's working.
Google and Microsoft Ads built around intent — tight account structure, sharp ad copy and bidding strategy that defends margin while winning high-value clicks.
Meta, TikTok and LinkedIn campaigns with audience layering and creative testing — full-funnel structure from cold prospecting to high-intent retargeting.
Awareness, consideration and conversion mapped as one system — so channels reinforce each other instead of competing for the same last click.
Clean GA4, server-side and pixel setups with clear dashboards — every lead and sale attributed correctly so decisions rest on evidence, not guesswork.
About
Constanza R. Humber helps companies turn paid media into a predictable growth engine. The approach is methodical: define the metric that matters, build the tracking to trust it, then test and reallocate until the numbers move in the right direction.
Every account is run as an experiment in motion — hypotheses tested, budgets shifted toward what performs, and reporting kept clear enough that you always know what each peso is doing and why.
Contact
Whether you're scaling spend, fixing a plateau or starting paid media from zero, I'm glad to take an honest look at where the opportunity is.
Send a short note about your business and goals, and you'll get a clear assessment of what performance marketing can realistically deliver.
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